FRALICK
GROUP
Niche websites, and the content that makes them rank.
I build editorial and commerce-adjacent websites end to end: the strategy, the writing, the on-page SEO, and the application underneath it. Roughly 1.4 million words across 950+ researched pages, on sites I designed and shipped myself.
Selected Work
Editorial sites built to answer the questions their market is actually searching for.
WagyuSpot
National verified Wagyu directory built on published editorial standards, with 130,000 words of guides, origin pages, and buying collections.
Best Box Picks
Product review and comparison publication: 227 researched pieces built on a published, category-weighted rating methodology.
Best Days to Fish
Seasonal forecast and almanac site. Average search position improved from roughly 30 to 13 across six months of Search Console tracking.
Iguana Removal Pros
Home-services lead generation platform with an educational content engine and documented marketing claim standards.
NMW Map
Interactive campsite guide for North Maine Woods, researching 357 sites from primary-source KMZ, KML, and PDF inventories.
Iguana Recipes
Recipe and blog platform with editorial submission, review, and corrections workflows.
Content, Search, and Build
I write the content, do the on-page work on it, and build the site it lives on. Nothing here was a brief handed to someone else.
Words researched, written, and published
Live properties designed, built, and deployed
Average search position on one site, in six months
Properties shipping llms.txt for AI search
Strategy and Research
Keyword research from search intent and competitive gap analysis. Content architecture that maps category hubs to product, comparison, and decision pages, then links them together.
Writing and Standards
Long-form guides, reviews, comparisons, and FAQ layers, published against documented rating and verification methodologies with a public corrections policy.
Build and Ship
Next.js, Astro, React, TypeScript, and Postgres. Schema, canonicals, sitemaps, and indexation implemented in the codebase rather than specced for someone else, then tracked in Search Console and GA4.